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It’s Easy To Sell Radio Ads. Don’t Make It Hard

It’s Easy To Sell Radio Ads. Don’t Make It Hard

by Paul Weyland | Dec 22, 2019 | Radio Advertising

Let’s make a promise to make our product/service easier, not harder, for our local clients to buy.

Talking Points Consumers Need to Hear from your Clients

Talking Points Consumers Need to Hear from your Clients

by Paul Weyland | Dec 12, 2019 | Radio Advertising

Rather than useful information that consumers need to know, most broadcast commercials are filled with meaningless clichés that no one wants to hear. Today’s consumers don’t like being “sold” but they don’t mind being informed.

The Elephant-Sized Local Clients in the Room-How to Prospect Them

The Elephant-Sized Local Clients in the Room-How to Prospect Them

by Paul Weyland | Dec 1, 2019 | Radio Advertising

Here are some of the talking points you’ll need to turn some of these giant non-advertisers into regular clients on your stations.

The Sad Truth About Marketing Directors

The Sad Truth About Marketing Directors

by Paul Weyland | Nov 12, 2019 | Advertising Budgets

I wince when I find out that the person I’m speaking with is not the advertising decision-maker. Instead, I spend an hour with another depressed “marketing director.”

Who really has the rate problem?

Who really has the rate problem?

by Paul Weyland | Oct 24, 2019 | Advertising Budgets

If I knew what the client’s average sale was, and if I knew what his industry’s gross margin of profit was, then I had irrefutable evidence that my budget suggestion was well within the client’s ability to pay.

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