Meet Paul Weyland
Get ready for a ride
Paul Weyland uses his quirky wit combined with his considerable marketing experience to create a learning event his audiences do not forget. He can teach you how to increase sales.
Paul is a writer, speaker, trainer, and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques.
Paul has authored books and many articles on sales, marketing, and advertising. He is the go-to person for expertise in increasing long-term local direct broadcast business.
Gross Margins of Profit PDF
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Thank you so much for presenting “32 Accounts Per Month? The New Way To Define Goals For Broadcast Sellers” to our Sales Managers. We were thrilled to have you back in Wisconsin with us and, once again, our members raved about your session! I know our members are looking forward to working with you over the next year again with the new version of E-Lessons. Thank you again, Paul. Can’t wait for you to join us in Wisconsin again.
Once again, you’ve exceeded all expectations. The attendees at our Sales Seminars in Seattle, Yakima and Spokane were effusive in their praise for your seminars. You enlightened them and entertained them. They left at the end of the day far better sales people than when the seminar began. Again my thanks for another outstanding presentation!
Thank you for the outstanding seminar you presented to the NDBA members in Fargo “How to sell more local direct business in a tough economy”. The evaluations were excellent with comments as: great sense of humor; dynamic; the cliché’s were awesome! I highly recommend Paul Weyland to present his sales seminars to your state!
How to Get into the Lucrative “32 Club”
Rock music fans are aware of the “27 Club,” that horrible category of talented musicians who died at age 27. That list includes Jimi Hendrix, Brian Jones, Jim Morrison, Janis Joplin, Kurt Cobain, Amy Winehouse, and others. Fortunately, the “32 Club” is not so...
How to Open Up a Can of Pink Slime and Pull Out a Great Spot
This article is about how to create great commercials. I have learned the hard way that local direct clients are not creative geniuses when writing commercials. When I let them dictate their own commercials, the chances of cancellation at some point due to lackluster response was virtually certain.
Catering to the Bottom-Feeders
Look at all of the small businesses out there that only advertise when they have sales. “20 Percent Off! 30 Percent Off!” Many of them will spend 97 percent of their advertising budgets going after the worst, most disloyal three percent that would only buy if your client’s prices were the absolute lowest available.
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P.O. Box 163474
Austin, Texas 78716