Seminars

The Ten Secrets to Selling More Local Direct Business

Veteran Radio Manager and Seller Paul Weyland takes you on an entertaining and logical step-by-step adventure on how to properly sell a lot more LOCAL DIRECT.

This seminar is very informative, absolutely entertaining and a hands-down favorite for broadcast associations and station groups. Weyland also does this seminar for groups of local direct clients.

Clients don't perceive media salespeople as resources. Salespeople perceive direct business as being awkward and difficult to close. In this logical step-by-step process, Weyland will teach your salespeople a very compelling story about the importance of marketing and advertising and how to sell direct business whether your station is number one or number 30. Rate resistance disappears. No more mismanaged expectations about advertising results. No more added value. Double or triple what your local direct advertiser thinks he should be spending with you. This 10-step system shows clients why long-term contracts with your station are logical.

1. How to Convince a Client that Broadcast Advertising Is Not Complicated, Confusing and Expensive
2. How to Explain Marketing in Language Your Mother Would Understand
3. How to Break Through 2500 Commercial Impressions per Day
4. The Importance of Branding
5. How People Really See and Hear Advertising
6. Why it's Logical to Use Your Station, No Matter what Your Ratings
7. How to Help Your Client Establish an Identifiable Difference
8. The Difference Between Good and Bad Advertising
9. How to Effectively and Logically Buy Media
10. How to Calculate Return On Investment
11. The Homogenization of America and How it's Killing Your Local Direct Clients

Call and book this one now.
Phone: 512-236-1222
Email: paul@paulweyland.com or nhutzler@swbell.net

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