Paul Weyland takes you on entertaining and logical step-by-step adventures in his series of boot camps, seminars and workshops.

Selling Against Other Media
To be more effective in your prospecting efforts and at the same time protect what you have on the air, you should know how to sell against other media. In this seminar we'll learn the strengths and weaknesses of other media and how best to convert some or all of those dollars to your station . We'll also cover what other media are saying about your medium's weaknesses and how to appropriately respond to those criticisms.

The Ten Secrets to Selling More Local Direct Business
Veteran Radio Manager and Seller Paul Weyland takes you on an entertaining and logical step-by-step adventure on how to properly sell a lot more LOCAL DIRECT. This seminar is very informative, absolutely entertaining and a hands-down favorite for broadcast associations and station groups. Weyland also does this seminar for groups of local direct clients.

Client Training: Logical Marketing and Advertising Strategies for Independent Business Owners
Almost all of us have said or heard the words, "I tried advertising and it doesn't work." How could this possibly be true? Americans will spend over $200 BILLION dollars on advertising this year. Is it possible that 90-percent of that money was completely wasted? This seminar will help local direct clients compete against the big box stores. Increase the attendance to the seminar by using the advertising spot we have provided.

Why Advertising Doesn't Work
This seminar makes a great keynote speech for broadcast organizations and virtually any other kind of business concerned with advertising and marketing. It's informative, absolutely to the point and very entertaining.

AE Bootcamp
Your broadcast association is answering the pressing need for "basic training" for new broadcast sales staff by offering its first "AE Bootcamp," featuring sales trainer Paul Weyland.

How to Write Outstanding Copy that Really Stands Out
You don't necessarily have to be a creative genius to be successful in the advertising business, but you should at least know and recognize the differences between good and bad advertising and you should be able to explain these differences to a client. Unfortunately, few of us really do. In fact, an overwhelming majority of media salespeople understand very little about what belongs or does not belong in a good advertising message, much less how to explain it to someone else.

How to Turn Short-term Clients Into Long-term Advertisers
How many active local direct accounts are you averaging in a given month? If it's less than 32 average-billing accounts you may not be reaching your potential.

Sales Management Training
In this session, Weyland trains managers and owners on how to more effectively coach sellers on selling more local direct business including PROSPECTING, CREATIVE, PRESENTATIONS and CALCULATING ROI AND MANAGING CLIENT'S EXPECTATIONS.

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