Seminars

Selling Against Other Media

To be more effective in your prospecting efforts and at the same time protect what you have on the air, you should know how to sell against other media. One of the easiest ways to prospect for new clients is by going after accounts already advertising with somebody else. Why not? Someone else has already done most of the work by convincing the client to advertise to begin with. Now all you have to do is contact that client and educate him on the benefits of using your station as well. Unfortunately that prospecting strategy works both ways. While you're prospecting other media it is logical to assume that other media are also prospecting you. In this seminar we'll learn the strengths and weaknesses of other media and how best to convert some or all of those dollars to your station. We'll also cover what other media are saying about your medium's weaknesses and how to appropriately respond to those criticisms.

Call and book this one now.
Phone: 512-236-1222
Email: paul@paulweyland.com or nhutzler@swbell.net