Media Sales: Paul Weyland Communication Strategies

Professional Mediator

Broadcast salespeople finally have a proposal writing tool that includes an ROI calculator and a Gross Profit Margin template and clients love it. Why? Because business owners like to know that the money they're spending appears to be a good, calculated risk, not a crap shoot.

So, instead of cranking out mumbo-jumbo voodoo ratings reports, let's give our clients relevant information written in THEIR language. Use the Professional Mediator^TM with the built-in SOS proposal writer and a template with 80 product/ service Gross Profit Margins. Then you will have all of the tools you need to present your client with a proposal and ROI calculation written in business language that he understands and can relate to. Cost: $49.95

"I want to let you know how invaluable the Professional Mediator has been to me already, and I've only had it for a couple of weeks! I was having some real issues with a couple of businesses in the Tucson area, trying to explain to them that advertising was an investment, and not exclusionary funds as they were seeing it. With Professional Mediator at my beck and call, I was able to download all the information, and instantly show them their ROI. The moment each business saw what was needed.....it closed the sale right then and there!! I've been using it ever since. Thanks for such an incredible sales tool!"--Dan Ryan, KLPX/KFMA/KCMT/KTKT

"I attended your seminar in Nashville (Jan 05), and several weeks ago in Memphis. I'm the guy who's started using the Professional Mediator and closed $50,000 in a small market (Corinth, MS). Since the Memphis seminar, I've closed two more annuals, and a six month news sponsorship (roughly $20,000 in revenue). PROFESSIONAL MEDIATOR WORKS!"--Mike Brandt, WYDL

We include a list of over 80 business categories and their average gross profit margins. Once the proposal information is typed into the Professional Mediator, the information can be merged into formatted proposal templates, printed and presented to your client. Requires FREE Microsoft .NET Framework Version 3.5 download

We invite you to download and print the Professional Mediator Help File, an explanation and guide, which we have provided for you at no cost. This is an Adobe Acrobat pdf file.