Greetings!
Here finally, is magic bullet for immediately increasing your
local direct billing. This brand-new audio compact disc from sales
trainer Paul Weyland teaches you how to sell more long- term local
direct business regardless of your market size, ratings, format or
program. This disc contains dynamite sales strategies for both
television and radio sellers and managers. "Long-Term Local Direct:
How to Get Rich in Broadcast Sales" covers issues like,
- How many active accounts top-billers have on the air in a
given month and how to get there yourself
- How to double or triple what a local direct client "perceives"
he or she should be spending on your station
- How to frame virtually every local direct presentation for a
long-term sale
- What's in it for the seller to ask for long-term business in
almost every case
- What's in it for the client to have a long-term contract with
your station, regardless of market, ratings, format or program
- How to build a life-long relationship with a local direct
client
- How long-term business equals personal financial security for
you
- How to protect your business from slimy competitors
- Why local direct clients hate most media salespeople and how
you can change that perception
- Dealing with contentious clients
Order this disc now and start generating a lot more billing. More
billing means more commissions for you. Your boss will be amazed at
how your business changes. Your friends will be impressed. Your
significant other will love you for the additional income.
"Long-term Local Direct-How to Get Rich in Broadcast Sales"
contains 75 minutes of pure logic and excellent advice to help you
and your staff immediately accelerate broadcast sales revenues. And,
it's done as only Paul Weyland could explain it to you.
