This is probably the biggest technological breakthrough in decades for media salespeople. The Mediator^TM is a Windows powered hand-held or desktop media ROI calculator designed to help media salespeople present and close more local direct business. This easy to use, downloadable device enables a media salesperson to quickly and easily determine a client's advertising budget and helps to manage your client's expectations about results.

All you have to do is input your company's total weekly audience size, your average unit rate and schedule cost. Then ask your client what his average sale and profit margin are and presto! The Mediator^TM instantly calculates how many new customers your client will need to break even or achieve a positive return-on-investment. The Mediator^TM also indicates what percentage of your total weekly audience those customers represent, how much total revenue your schedule could bring in and the number of spots or column inches he'll need to accomplish his advertising objective. The Mediator^TM even calculates gross and net profit for your client.

Just imagine the benefits the Mediator^TM could bring to your media sales company.

• Double or triple the budget your local direct client is spending.
• Instantly manage your client's expectations about results.
• Instantly obtain essential client information such as average sale and profit margin.
• Eliminate rate resistance.
• Eliminate call reluctance.
• Minimize "added value".
• Simplify the ratings process to a language that your client can understand.
• Close more sales whether your company is number one or number 20.
• Empower your salespeople to look like resources rather than pests.

Once you've tried the Mediator^TM you'll use it every new client you meet. You'll also use the Mediator^TM with existing clients to determine whether current budgets are based on any kind of logical ROI calculation, or if the budget figure was just "pulled out of thin air".

The Mediator^TM works best when combined with the other elements of Paul Weyland's "Direct Selling Step-By-Step" local direct sales training.

Windows Powered Computer: System Requirements Works on the following Windows powered desktop or laptop computers: Windows '98 Windows 2000 Windows ME Windows XP Windows NT

Windows Powered Hand-held: System Requirements StrongARM 1100 processor Microsoft Pocket PC 2002 V3.X Memory for storing the program is 1.25MB Running the program requires 1.78MB

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Paul Weyland: 5450 Bee Cave Road, Suite 1-C, Austin, Texas 78746, 512-236-1222, paul@paulweyland.com
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