I just wanted to drop you a note and thank you for the incredible program you brought to the Ozark Radio Network in September. Our clients were BLOWN away by your presentations. The three client seminars went very well. As a matter of fact we closed 6 new annual contracts within a week of your presentation that more than paid for our "measly" investment for your program. (Measly was taken from a Paulism!)

Our sales team is still quoting some of your "Paulisms" - from your sales and creative sessions you had with the team. We are definitely breaking through the CRAP-A-SPHERE down here in West Plains.

Great Job my friend!

Jonathan Bergman
D.O.S.
Ozark Radio Network



I want to be like you when I grow up. Your presentation was fantastic and reflected your passion for a tough topic marked by just the right note of seriousness, energy and humor. All of this wrapped up into one speech delivered in a limited time period. WOW. I knew you would be an enormous hit and you were. I'll stay in touch. My best,

Carolyn Wilkins, Director
Television Department
National Association of Broadcasters



You packed the room, gave them some great information, entertained everyone and generally worked as hard as everyone says you do. You were great!

Whit Adamson, President
Tennessee Association of Broadcasters



Those of you who have hired Paul Weyland to do a Sales Seminar already know how GREAT he is. Those of you who haven't hired him yet ... you're missing the boat! We've all had speakers who make us look like good ... but Weyland will make you look like a "super hero". His performance, and the positive comments you'll get from Managers and Sellers alike, will make you blush. During one of the breaks at the Portland seminar yesterday, I heard one of the Sellers tell his friend, "This guy's so damn good, I'm not even playing games on my Palm Pilot."

Bill Johnstone, Executive Director
Oregon Association of Broadcasters



Well, congratulations. The topic at the water cooler this morning was potential prospects for your "Direct Selling Step by Step" program. Each salesperson was excited, enthusiastic and dare I say "evangelical" about what they had learned. Thanks for all your help and motivation. Need an evangelist? Have them call me!

Kent Murphy, Sales Manager
WSLT-RM, Augusta, Georgia



Thanks again for a great seminar. This is unlike any seminar our station has ever been a part of. We send our sales staff to seminars each year, but this is the first time we've had our customers in attendance. You showed them once and for all, radio and TV stations don't operate behind smoke and mirrors. Advertising can be simple if you follow your basic rules. Thanks for opening the eyes and ears of our clients. It's funny how just a few short hours can totally change the feelings of our current advertisers and potential clients that were in attendance. The fact is, I feel the small amount of money that we invested to bring you to Altus was well spent. Talking with just a few of those in attendance afterwards assures me that we will see our investment multiply ten fold! You empowered our customers by educating them on advertising. No matter how many times we say these things to our customers, we don't seem to make the same impact that you as an outside source made. People believe you because you're not shoving a package or a rate card down their throat. You know advertising. That's it, plain and simple. Thanks again,

Jerry T. Butler, General Manager
KEYB Media Specialties, Altus, Oklahoma



In April we hit a new monthly billing record at 700'000 Swiss Francs! Do you remember when we were dreaming about making 200'000? Thanks again, you're big part of it. We are +22% from last year.

Michel Colin, Director
Media One Contact
Geneva, Switzerland



Paul assisted us in developing our radio sales network and took us from a starting business to a yearly turnover of $3M after one year of operation. The skills and expertise brought to us by Mr. Weyland have been extremely precious in the development of our activities.

Pio Fontana, CEO Media One Contact ONE FM, LAUSANNE FM, Geneva, Switzerland



Hi Paul: Usually, I look forward to these seminars about as much as having a colonoscopy. Yet, I must say, you held my attention for the entire day. And there wasn't even any porn involved. I learned much, had a good time and was totally re-energized. Again, thank you for the best training seminar (by far) I've ever been to.

Eric Berkowitz
WMC-TV5, Memphis, Tennessee



I would like to say your seminar was the best I have been to and having been in the business for 40 years, that covers a lot of territory.

Roger L. Sweet
WIZD/WOFM Midwest Communications



The results of your seminar were quite amazing. In a period of five business days, I showed your presentation to 4 non-radio advertisers. I closed three of them for a total of $31,400 in new business. In all three cases, at the end of the meeting they were sold.

Gary Evans, Account Executive, KTBZ Houston, Texas



Paul was engaging, current and the information he presented was pertinent and useful. Many times we hear a speaker and enjoy it but can't take any applicable lessons from it. Paul delivers useful, applicable information with stories and humor. This makes remembering the lessons easier. It was terrific!

Rick Perkal, Vice President of Operations
Sonic Restaurants



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Paul Weyland is President of Paul Weyland Communication Strategies. He can be reached at (512) 236-1222 or by email at paul@paulweyland.com

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