I just wanted to drop you a note and thank you for the incredible program you brought to the Ozark Radio Network in September. Our clients were BLOWN away by your presentations. The three client seminars went very well. As a matter of fact we closed 6 new annual contracts within a week of your presentation that more than paid for our "measly" investment for your program. (Measly was taken from a Paulism!)

Our sales team is still quoting some of your "Paulisms" - from your sales and creative sessions you had with the team. We are definitely breaking through the CRAP-A-SPHERE down here in West Plains.

Great Job my friend!

Jonathan Bergman
D.O.S.
Ozark Radio Network



I want to be like you when I grow up. Your presentation was fantastic and reflected your passion for a tough topic marked by just the right note of seriousness, energy and humor. All of this wrapped up into one speech delivered in a limited time period. WOW. I knew you would be an enormous hit and you were. I'll stay in touch. My best,

Carolyn Wilkins, Director
Television Department
National Association of Broadcasters



You packed the room, gave them some great information, entertained everyone and generally worked as hard as everyone says you do. You were great!

Whit Adamson, President
Tennessee Association of Broadcasters



Those of you who have hired Paul Weyland to do a Sales Seminar already know how GREAT he is. Those of you who haven't hired him yet ... you're missing the boat! We've all had speakers who make us look like good ... but Weyland will make you look like a "super hero". His performance, and the positive comments you'll get from Managers and Sellers alike, will make you blush. During one of the breaks at the Portland seminar yesterday, I heard one of the Sellers tell his friend, "This guy's so damn good, I'm not even playing games on my Palm Pilot."

Bill Johnstone, Executive Director
Oregon Association of Broadcasters

Just wanted to drop you a short email to say thank you for your entertaining and candid presentation at IRF08. It was so refreshing to “hear it as it is” rather than the traditional by the numbers slides, rehashing old presentations into new presentations of the same basic crap we hear year in and year out that we all should know anyway. I thoroughly enjoyed your insights into the broadcast sales, thank you for finishing off a day on such a positive for me. I now look forward to receiving my copy of ‘Successful Local Broadcast Sales’ from Amazon so I can get into it. I hope it is as frank and fresh as your presentation was.

Michael Paul, CEO
International Traffic Network
Victoria, Australia

Just a quick note of thanks for a great great seminar this morning. I am so glad I brought my staff to see you. I only wish it was 3 days long!!!! "You Have To Make It Happen"

Tom McAuliffe II, President
WMRC-First Class Radio
Milford, MA

Paul-- My troops said your seminar in Framingham yesterday was the best they ever attended--Thank you.

Craig D. Swimm, GM/Market Manager
WMAS AM/FM
Springfield, MA

Quick note to say thank you for one of the best direct local sales presentations I've ever seen delivered for the broadcast sales business! Over the 27 years I've been in broadcast sales/management I've certainly been given and heard all kinds of advise on how to be successful in this business. Your approach and suggestions coupled with your passion for broadcast sales was truly refreshing. Everyone on my staff (we had 8 total attendees including myself) learned from your presentation and enjoyed listening to your ideas on how to develop longer term direct local business for our radio station. Which as we know is what direct local is all about...Again, thank you for a great presentation yesterday, very much appreciated!

Paul Kelley, General Manager
WCRB - Boston

It was great speaking with you today. I am anxious to here the commercials for furniture.com and the Jewelry store. As I mentioned to you, our staff got a great deal out of your session. It was very entertaining and very practical. Whenever we go to a seminar I evaluate its value by the number of new ideas we walk away with. I always suggest to our team that if they each take a way one good idea an hour it is a success. After the session we all went out to lunch and debriefed. I'm happy to tell you that between all of us (four people), we have more than twelve actionable ideas that we can use immediately. Thanks Paul, a Huge success!

Michael Mallace, General Manager
Sierra H Broadcasting

It was a real pleasure meeting you at Promax Arabia in Dubai last week. I just wanted to say a big thank you for the amazing session you gave which was so true and to the point. You opened our eyes to thing we seem to have forgot or neglected and thought didn't matter any more...but what you said was so true and relevant, it was inspirational. Hope we can meet again some time soon.

Waleed Al-Temimi
Senior Graphic Designer, Abu Dhabi TV

Well, congratulations. The topic at the water cooler this morning was potential prospects for your "Direct Selling Step by Step" program. Each salesperson was excited, enthusiastic and dare I say "evangelical" about what they had learned. Thanks for all your help and motivation. Need an evangelist? Have them call me!

Kent Murphy, Sales Manager
WSLT-RM, Augusta, Georgia



First, I would like to tell you thank you for the great seminar back on December 5 in Austin. I so enjoyed it! I just wanted to tell you that I used your 5 step call method. And, I actually got to the 5th step, where I apologize for offending them and all that good stuff! Just when I was about to FIRE THEM, I got a call within minutes. We set up an appointment and I got the account with a one year contract! Yeah!!!!! I never would have gotten it without your method! Thank you very much!

Debra Gonzales



Thanks again for a great seminar. This is unlike any seminar our station has ever been a part of. We send our sales staff to seminars each year, but this is the first time we've had our customers in attendance. You showed them once and for all, radio and TV stations don't operate behind smoke and mirrors. Advertising can be simple if you follow your basic rules. Thanks for opening the eyes and ears of our clients. It's funny how just a few short hours can totally change the feelings of our current advertisers and potential clients that were in attendance. The fact is, I feel the small amount of money that we invested to bring you to Altus was well spent. Talking with just a few of those in attendance afterwards assures me that we will see our investment multiply ten fold! You empowered our customers by educating them on advertising. No matter how many times we say these things to our customers, we don't seem to make the same impact that you as an outside source made. People believe you because you're not shoving a package or a rate card down their throat. You know advertising. That's it, plain and simple. Thanks again,

Jerry T. Butler, General Manager
KEYB Media Specialties, Altus, Oklahoma



In April we hit a new monthly billing record at 700'000 Swiss Francs! Do you remember when we were dreaming about making 200'000? Thanks again, you're big part of it. We are +22% from last year.

Michel Colin, Director
Media One Contact
Geneva, Switzerland



Paul assisted us in developing our radio sales network and took us from a starting business to a yearly turnover of $3M after one year of operation. The skills and expertise brought to us by Mr. Weyland have been extremely precious in the development of our activities.

Pio Fontana, CEO Media One Contact ONE FM, LAUSANNE FM, Geneva, Switzerland



Hi Paul: Usually, I look forward to these seminars about as much as having a colonoscopy. Yet, I must say, you held my attention for the entire day. And there wasn't even any porn involved. I learned much, had a good time and was totally re-energized. Again, thank you for the best training seminar (by far) I've ever been to.

Eric Berkowitz
WMC-TV5, Memphis, Tennessee



I would like to say your seminar was the best I have been to and having been in the business for 40 years, that covers a lot of territory.

Roger L. Sweet
WIZD/WOFM Midwest Communications



The results of your seminar were quite amazing. In a period of five business days, I showed your presentation to 4 non-radio advertisers. I closed three of them for a total of $31,400 in new business. In all three cases, at the end of the meeting they were sold.

Gary Evans, Account Executive, KTBZ Houston, Texas



Paul was engaging, current and the information he presented was pertinent and useful. Many times we hear a speaker and enjoy it but can't take any applicable lessons from it. Paul delivers useful, applicable information with stories and humor. This makes remembering the lessons easier. It was terrific!

Rick Perkal, Vice President of Operations
Sonic Restaurants



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Paul Weyland is President of Paul Weyland Communication Strategies. He can be reached at (512) 236-1222 or by email at paul@paulweyland.com

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