Training

AE Bootcamp

Your broadcast association is answering the pressing need for "basic training" for new broadcast sales staff by offering its first "AE Bootcamp," featuring sales trainer Paul Weyland.

The Bootcamp is designed specifically with entry level broadcast sellers in mind, but even seasoned veterans find the seminar to be a great refresher course.

The agenda for the training session will touch on the following areas:

How to change your client's perception that broadcast advertising is confusing, complicated and expensive
How to out-prospect old prospectors
How to talk to a local direct client about marketing and advertising in language they will understand
The logical way to get more appointments
How to talk to a client about advertising clutter
How to do a rock-solid presentation
How to educate a client on the importance of branding
How to negotiate without turning into a pitiful puddle of spineless goo
Managing client expectations about advertising results
How people really see and hear advertising
Why objections are our friends and how to handle them
How to teach local direct clients that your station is logical, regardless of numbers
How to close naturally, without looking like a jerk
How to help your client with creative, whether you're creative or not
Why you should always ask for long-term contracts
The logic of owning a day or a daypart or a program on your station
How to provide exemplary client service
How to calculate return-on-investment and manage your client's expectations about results
How to avoid collection problems for the rest of your life

Call and book this one now.
Phone: 512-236-1222
Email: paul@paulweyland.com or nhutzler@swbell.net