Seminars

How to Turn Short-Term Clients into Long-Term Advertisers

How many active local direct accounts are you averaging in a given month? If it's less than 32 average-billing accounts you may not be reaching your potential. You cannot get rich in this business without long-term business. This seminar teaches you how to turn short-term clients into loyal long-term advertisers. We'll discuss four big reasons it's in the client's best interest to have a long-term schedule with you, regardless of your market ranking, program or format. Short-term thinking leads to short-term schedules. So we'll also cover what's in it for the salesperson to ask for long-term local direct business in virtually every single case. This seminar covers how to reach your maximum billing potential by raising the bar on the number of accounts you have on the air in an average month.

Call and book this one now.
Phone: 512-236-1222
Email: paul@paulweyland.com or nhutzler@swbell.net